Buhl Sport Detroit Confirms ARX2 Entry with DRiV™ for 2019 Season
DETROIT, M.I. (April 25, 2019) – Buhl Sport Detroit’s Racing4Detroit team announced a new partnership with DRiV Incorporated for the 2019 ARX2 season, after a successful debut in Americas Rallycross (ARX) with partner, Champion®.
Following Tenneco’s expected separation to form two new, independent companies, DRiV™ will be one of the largest global multi-line, multi-brand aftermarket companies, and one of the largest global OE ride performance and braking companies. Champion® is one of 14 brands in the DRiV portfolio of brands that is over 100 years old, among a number of well-known and reputable brands.
“We’re looking forward to our partnership with Buhl Sport Detroit and getting the new DRiV name and logo in front of our customers, our employees, and of course, the Rallycross audience,” said the company’s chief marketing officer, Scott Usitalo.
Leading the Buhl Sport operation is none other than former IndyCar driver and rallycross team owner, Robbie Buhl.
“When it comes to ride quality and performance, DRiV really has some incredible brands,” Buhl said. “We are excited to represent DRiV and draw attention to these products while continuing to forge new partnerships rooted in Detroit.”
Racing4Detroit enters its second year of ARX competition after a strong showing in 2018, capped by a double-header sweep at Circuit of The Americas in September. The back-to-back wins in the final two races of the season pushed the team up to third overall in the ARX2 Championship standings.
The 2019 championship increases to nine rounds of ARX2 at four locations in North America. After starting at the Cooper Tires ARX of Mid-Ohio, the series moves to Gateway Motorsports Park, just outside St. Louis, for the first time, travels north to to Trois-Rivieres, Quebec, the first weekend of August and returns to COTA on September 28 before finishing the season where it all started, the Cooper Tires ARX of Mid-Ohio in October.
About DRiVTM - the future Aftermarket and Ride Performance Company
Following Tenneco Inc.’s (NYSE: TEN) expected separation to form two new, independent companies, an Aftermarket and Ride Performance company (DRiV™) as well as a new Powertrain Technology company, DRiV will be one of the largest global multi-line, multi-brand aftermarket companies, and one of the largest global OE ride performance and braking companies. DRiV’s principal product brands will feature Monroe®, Öhlins® Walker®, Clevite® Elastomers, MOOG®, Fel-Pro®, Wagner®, Ferodo®, Champion® and others. DRiV would have 2018 pro-forma revenues of $6.4 billion, with 54% of those revenues from aftermarket and 46% from original equipment customers.
About Buhl Sport Detroit
Buhl Sport Detroit is an experiential marketing company whose mission is to produce the ultimate motorsport client experiences. Shedding the national spotlight on our great city of Detroit through a variety of outlets, including a professional race team, teen driving program, and public and private events. Buhl Sport's corporate headquarters are located in The Factory at Corktown. More information: www.BuhlSport.com.
About Americas Rallycross
ARX is a North American-based rallycross championship fielding action sports stars, world-class manufacturers and competing in premier locations around the continent. ARX is the next evolution of the high speed, action-packed world of rallycross. Rallycross is the fastest growing form of racing in the world. Short races, viewer friendly asphalt and dirt circuits with 600 brake horsepower production-based racecars make for exciting racing and is suited to the way we enjoy sports today. IMG, the global sports and entertainment agency is the promoter and commercial rights holder of the series.
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor network.